For its brand new worldwide campaign Samsonite has invited a powerful group of 9 influencers in the realms of fashion blogging, dance, acting, DJ’ing and entrepreneurship, and brought them in front of the lens of one of the world’s leading photographers: Rankin.
Each with their own incredible story, and a profession which requires them to be Serious Travelers, these influencers, no matter their craft, need the perfect travel partner to be by their side, wherever they may go.
The new 360° global campaign titled “The Serious Traveler”, perfectly encapsulates Samsonite’s key benefits of lightness, strength and style, in a powerfully fun way, by focusing on the personalities of the people who actually use the suitcases. Rankin, known for his tongue-in-cheek sense of humor, along with his creative agency, The Full Service, perfectly captured the talent effortlessly showing off Samsonite’s Cosmolite and its innovative technology, whilst having a blast in the process.
The global photographic icon famed for his compelling portraiture, and having photographed the likes of Kate Moss, David Bowie and the Queen of England to name a few, has brought the element of real-life to Samsonite, shying away from staged lifestyle imagery and far-flung locations, to bring to life a realistic and relatable portrayal of how Samsonite helps the Serious Traveler, travel, providing luggage which is practical and reliable.